OUR TYPOGRAPHY
PRIMARY TYPEFACE
Our primary typeface is Gotham. This is used for both headings and body copy. Bold, all-caps treatment is preferred for headings and Book, sentence case is preferred for body copy.
SECONDARY TYPEFACE
Our secondary typeface is Helvetica. Only use this typeface when the application requires the font file to be on the user’s computer for it to show, like Microsoft PowerPoint.
For an elevated look, add some tracking (letter spacing) to your headers in all-caps.
